CANADIENS LOVE THEIR HOCKEY
We teamed up with Under Armour to create a youth hockey program for our great neighbors to the North. Players compete by completing weekly challenges in order to win UA gear and a chance to play on the same ice as their city’s NHL team. This year there were 3 cities that participated. The kids put their blood, sweat, and tears in it.
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STRATEGY & UX
From boxes to beauty, our user research focused on who was uploading content to the site (coach, parent, or player).
STRATEGY & DESIGN
Action Gets Reward
We designed 5 frames that encases the team’s logo. The more they uploaded, the higher the frame level.