UNDER ARMOUR

CANADIENS LOVE THEIR HOCKEY

We teamed up with Under Armour to create a youth hockey program for our great neighbors to the North. Players compete by completing weekly challenges in order to win UA gear and a chance to play on the same ice as their city’s NHL team. This year there were 3 cities that participated. The kids put their blood, sweat, and tears in it.

VIEW IT →

STRATEGY & UX

The Blueprint

From boxes to beauty, our user research focused on who was uploading content to the site (coach, parent, or player).

STRATEGY & DESIGN

Action Gets Reward

We designed 5 frames that encases the team’s logo. The more they uploaded, the higher the frame level.

© 2019 by Megan Reed