Icelanders love their vodka. And as you may know, Iceland is a land of massive glaciers and subterranean volcanoes. To truly capture the essence of how Reyka is Made OF Iceland, we got surreal with it and created a site that takes you through the landscape.
User Experience Strategy
Adding those subtle animations is what really makes a 2D surface come alive. It's my job as a designer to bring emotion to the viewer, and one way to do that is with motion.