MEN'S FASHION WEAR
David Donahue was once a small accessory company that grew into one of the leading menswear brands in America. They hustle because the man who wears their clothes hustles. After much user research, we learned the David Donahue man did indeed hustle, so simple and sophisticated was the right direction for his user journey.
STRATEGY & UX
One of the most important pieces of an e-commerce site is the navigation. I restructured their navigation system so it was intuitive for consumers and easy to find products.
I designed illustrations to visually represent the different fits of the David Donahue shirts. Sometimes a pictures explains it all.